Branding
If the standard of work you do is higher than how you look and sound online, this is the bit that fixes it.
A lot of businesses reach us when the marketing is fine but the brand isn’t.
The logo’s dated, the colours don’t feel right for the sector, the website talks to everyone, or you’ve grown and the brand stayed where it was two years ago.
Branding here isn’t about theatre, it’s about making you look credible, sound like you, and making the rest of your marketing work harder.
What branding means at Agilita Digital.
We don’t do made-up frameworks or 60-page decks.
We make sure people can tell who you’re for, why you’re different and what to do next.
Sometimes that’s creating a new brand from scratch because you need to look the part from day one.
Sometimes it’s tightening an existing brand that’s nearly there but a bit baggy.
Sometimes it’s just the messaging that needs sorting because the visuals are fine, but the words are weak.
When it helps.
Brand work is useful when you are moving up a gear.
That could be targeting bigger clients, adding a more premium offer, or going after a sector like automotive, renewables or eCommerce where trust and fit really matter.
It’s also useful when you are about to spend more on SEO or paid media, and you don’t want to drive good traffic to something that looks below par.
What you get at the end.
You get a finished brand pack you can use straight away.
That usually includes a primary logo and simple variants (for light, dark and single colour use), a defined colour palette, font choices, and a short brand guidelines document like the ones we have produced for other clients.
We also include key messaging and tone of voice so the website, social posts and emails all sound like the same business.
If your name or strapline is getting in the way, we can refine that too.
The point is to make you look consistent and credible, not to hand you theory you will never use.
Being sector aware.
Most of the businesses we work with aren’t generic.
Dealers and specialists need to look trusted and a bit premium without turning into a template. Renewable and heating firms need to look professional and real so homeowners are happy to let them quote. Trades need to look consistent so they feel bigger than “a bloke with a van”. eCommerce needs a clearer story so ads and email don’t have to work twice as hard.
We shape the brand so it fits the world you sell into.
Fully integrated branding.
Branding only works if it fits the channels you already use.
We check how your site is laid out, how your services are described and what you run through ads and email.
Then we write and design so the new message actually sits on those pages, the headers don’t look daft, and the calls to action make sense.
The idea is simple: SEO, paid, content, email, and brand should all sound like the same business.
It’s time to stand out from the crowd.
If your brand, message or site is not doing you justice anymore, tell us what you do and what you want it to say about you.
We’ll get back to you as soon as we can.
Rather have a chat?
Give us a call or book a time for us to call you back when it suits you.