eCommerce
Practical, integrated digital marketing for online stores that want profitable growth.
Straight-talking, agile eCommerce marketing to grow orders, repeat customers and revenue.
We help established online retailers bring in the right traffic, present products clearly and follow up in a way that leads to more first-time and repeat orders.
It’s about sensible delivery across search, ads, content and email so people move from browsing to buying.
Visibility for the searches that matter.
Our eCommerce SEO work covers the things that move orders.
We fix site speed and crawl issues, sort category structures, and write product copy that answers real questions.
If you want an eCommerce SEO agency for Shopify, WooCommerce or WordPress, we will set a plan that fits your goals and keeps the numbers clear.
We also support local SEO for eCommerce where regional visibility matters.
Paid Search shaped to intent.
We run Shopping, Search and Performance Max in a way that matches how people buy.
Product titles, attributes and GTINs are cleaned in Google Merchant Center so items show correctly, and we stay on top of disapprovals, shipping and feed issues.
Campaigns are split by intent and margin, brand and generic terms are kept apart, and negatives are set sensibly.
Microsoft Ads is added where it brings incremental orders at a strong cost per sale. Remarketing supports rather than shouts. Budgets move to what works, tests start small and scale when they pay back, and you see the queries and products that earned their place.
Product pages that make buying easy
Strong traffic only pays off if product pages help people decide.
We tighten titles and summaries so they match how customers search, use clear imagery that shows detail and scale, and make pricing, delivery and returns obvious up front. Stock status, sizing or compatibility, and simple FAQs appear where people expect them. Reviews and trust signals are present without shouting, and the add-to-basket path stays short. We sort variants and options so choices are clear, not confusing.
On Shopify, we’ll use sensible metafields and consistent attributes so the same information powers the page, your filters and your feed. Structured data is kept clean so rich results can show, and related items or bundles are added where they genuinely help the purchase rather than distract from it.
Email that brings people back
We set up sensible email automation in Klaviyo, Mailchimp or Flodesk and plug it cleanly into Shopify or WooCommerce so data and events sync properly.
Flows include welcome, browse abandonment, basket abandonment, back-in-stock, post-purchase, replenishment and win-back.
Triggers and rules stop messages when someone buys, caps prevent over-sending, and segments are built around intent and value, so offers go to the right people.
Revenue is tracked with UTMs and conversions, so you can see which flows and campaigns pay their way.
Store essentials which protect the basket.
Numbers only make sense if the basics are tidy. We keep GA4 events clean, fix feed and schema issues, and improve load time where it hurts most.
Stock status, delivery and returns are shown early. Payment options are clear and consistent. Back-in-stock alerts and low-stock cues are set where they help, not where they distract. The result is fewer pain points for customers and more checkouts completed.
Social Media which pulls its weight.
We set up Facebook and Instagram Shops in Commerce Manager, connect your product catalogue from Shopify or WooCommerce, and keep the feed clean so items are approved and show correctly.
Titles, images, variants, availability, price and GTINs are kept in sync, and product tagging is enabled across posts and ads. TikTok Shop is configured where it makes commercial sense, with a synced catalogue and product anchors in content.
For paid activity, we run catalogue sales and dynamic remarketing to put the right products in front of high-intent audiences, and we support launches with sensible prospecting.
Creative leans on real product strengths, quick demos, reviews and UGC rather than slogans. Tracking is set up properly with Meta Pixel + Conversions API and TikTok Pixel/Events API, and we keep UTMs and click IDs so revenue attribution stays clear.
Operations which maximise profit
Marketing only works if the rest of the machine does. We have worked inside multi-million-pound eCommerce teams, so we look beyond traffic and ads to the parts of your operation that make orders more profitable. That means a smoother sales process, cleaner data and fewer hidden costs in fulfilment and returns.
We review the journey end to end, category to product page to checkout, then pick, pack and aftersales, and fix the small things that add up.
Sales process: Clear delivery info, payment options that fit your buyers, sensible free-shipping thresholds to lift AOV, and live chat or FAQs that cut pre-sale friction.
Product and inventory data: Consistent titles, attributes and SKUs, tidy variants, accurate stock status, and back-in-stock flows so pages and feeds stay in sync.
Fulfilment and packaging: Right-sized packaging, better courier options, fewer volumetric surprises and simple pick/pack rules to reduce errors and cost.
Customer comms: Order, dispatch and tracking emails that answer the obvious questions and reduce WISMO.
Returns and service: Clear policies, easy labels and coded return reasons so you can spot product issues and protect margin.
Systems and integration: Clean connections between your store, email platform and any ERP or WMS so orders, stock and revenue attribution line up.
The result is straightforward: fewer blockers, faster handling and more profit left in each basket, with reporting that shows exactly where the gains came from.
Why eCommerce needs a different approach
Retail moves quickly and margins matter.
Returns, shipping thresholds, stock depth and seasonality all change what makes sense. Product feeds, variants and availability shape performance as much as ads. Competitors chase the same clicks, so guesswork is expensive.
We balance revenue with profitability, work with the grain of your catalogue and report on outcomes you recognise: paid orders, average order value, repeat rate and contribution, not just clicks and impressions.
Clear plan, quick wins, steady gains.
Tell us what you want more of and what’s getting in the way.
We’ll set a sensible plan, start small, and focus on what pays back quickest. Get in touch and we’ll reply shortly.