Automotive
Digital marketing for car and bike dealerships, buyers, specialists and detailers.
Straight-talking, agile dealership marketing to lift enquiries, bring in stock and strengthen aftersales.
Agilita Digital is an automotive digital marketing agency that helps dealerships, buyers, detailers, and specialists bring in the right enquiries and source the right stock.
We join up search, paid media, content and email so people move from interest to action. It’s practical digital marketing for car dealerships and motorcycle dealers that want measurable progress, not just noise.
Search and visibility
We build a sensible footprint around buyer and seller intent.
That includes clear pages for sales, buying and aftersales, plus dedicated acquisition pages such as “sell your bike” and brand terms like “sell my Toyota”. We tidy technical barriers and write plain-English copy so the right searches lead to the right pages.
If you’re looking to include SEO for automotive in your broader automotive online marketing strategy, we’ll map a route that fits your goal.
Paid Media which drives enquiries.
We’re not your traditional automotive PPC agency, but it is a channel we regularly use to generate results for our clients in the sector.
Campaigns are tightly themed around buyer and seller intent on Google Ads and Microsoft Ads. Enquiries are trackable, budget moves to what performs, and waste is reduced.
As with all of the channels we use, the principle is the same. Clear goals, steady refinement and results you can see in the pipeline.
Content that drives enquiries.
Strong ads and rankings need pages that help people decide.
We create straightforward landing pages for stock buying, finance enquiries, test drives, part exchange and service bookings. Copy explains value without waffle, forms stay short, and the path to call or book is clear.
If positioning needs a tune first, we can handle message clarity and light brand refinement as an automotive branding partner.
Email, automation & DMS integration.
Simple flows that help, not hassle.
Welcome notes for new enquiries, valuation follow up, test drive reminders and aftersales prompts that go out at the right time and stop when the status changes.
We connect forms and portals into your CRM or dealer management system so every lead is captured once, tagged with source and campaign, and routed to the right person.
Fields map cleanly, duplicates are merged, and UTMs are kept so you can see which search terms and ads led to booked appointments, bought stock or sales.
Practical ops and lead handling
We audit how leads are handled across website forms, phone calls and portals, then set clear rules so nothing is missed.
That includes ownership, response targets, first-reply templates and simple routing, whether that is by branch, territory or product line. Alerts go to the right team, missed calls are captured, and stalled leads are nudged automatically.
The result? Faster replies, tidier pipelines and reporting that links marketing activity to outcomes you recognise.
Rethinking Dealership Marketing
If you want a deeper dive into what actually moves the numbers for dealerships, read our whitepaper. It breaks down how to join up search, ads, pages and email, and how to fix the simple operational gaps that hold results back.
What you’ll learn
Clear ways to target buyer and seller intent across your service areas.
How to use PPC sensibly without wasting budget.
Which “sell your…” pages and proof points help stock acquisition.
Practical lead handling, response targets and dealer system integration.
A simple tracking plan so you can see where enquiries and bought stock come from.
Our approach in action.
In mid-2025, we were approached by a performance car and motorcycle specialist who needed help in acquiring high-quality motorcycles from people who were looking to sell their pride and joy.
In the first three months, PPC activity delivered over 100 leads, with a modest budget. Dedicated “sell your bike” pages began to surface in organic search for relevant terms, bringing in the right sellers without paid clicks. Attention then turned to replicating this for four-wheeled stock.
Clear goal. Focused delivery. Steady improvement.
Why choose an automotive marketing specialist?
Dealerships move to a different rhythm.
Stock buying, prep, retail and aftersales all pull at different times, and buyers and sellers need specific things shown clearly: spec and history, pricing, finance information, trust signals and simple next steps.
It is not just about marketing either. Agilita Digital is led by someone who has worked inside a dealership, so we understand the operational and sales reality, too. We review lead handling and response times, set sensible ownership and routing rules, connect forms and portals into your CRM or DMS, keep UTMs and sources intact, and make sure good enquiries are answered quickly. We also help build a reliable stock acquisition pipeline with dedicated pages and straightforward valuation journeys.
Reporting stays tied to outcomes you recognise. We measure qualified enquiries, bought stock, booked test drives and service work, then adjust search, ads, pages and email to lift those numbers, not likes and impressions.
Ready to start? Get in touch.
Tell us your goal and what’s getting in the way
We’ll be in touch as soon as we can with next steps.