Marketing That Moves the Needle: What We Mean by ‘Quick Wins’.
Everyone loves a big win. A killer campaign. A huge spike in traffic.
But if you’re a small or growing business, sometimes it’s the quick wins - those smaller, faster improvements - that actually get you where you want to go.
At Agilita Digital, we’re big fans of identifying and acting on quick wins. They’re a core part of our agile approach and one of the main reasons our clients see results fast. But what actually is a “quick win” in digital marketing? And how do you know which ones to go after?
Let’s break it down.
What Is a Quick Win?
In simple terms, a quick win is a marketing task or tactic that:
Takes a small amount of time or effort to implement
Delivers noticeable results fast
Doesn’t rely on long approval chains or drawn-out planning
These aren’t huge strategic projects - they’re things you can act on right away that make a tangible difference.
Think of them like tuning up your car. Changing the oil, checking the tyre pressure, topping up fluids - it doesn’t take long, but it keeps things running smoother.
Real-World Examples of Quick Wins
Here’s what a quick win might look like, depending on your business:
Fixing broken links on your website: Helps SEO and improves user experience
Adding a lead capture form to your most visited pages: Increases conversions
Launching a one-off local PPC ad for a seasonal offer: Drives targeted traffic instantly
Updating your Google Business Profile: Boosts local visibility quickly
Improving page load speed: Reduces bounce rate and boosts rankings
Setting up basic email automation: Keeps you front-of-mind without effort
Creating social content around trending topics: Gets more engagement and reach
Each one takes hours - not weeks - but the upside can be significant.
Why Quick Wins Matter
Quick wins serve a few key purposes.
They build momentum.
When you start seeing results early on, it’s motivating. It proves the process works and encourages everyone—us and you—to keep pushing forward.
They give you data.
Quick wins often give us faster feedback. Did that landing page convert? Did engagement go up? We use that insight to inform bigger moves.
They create breathing room.
If you’re under pressure to show results (and who isn’t?), quick wins buy you time while we work on the longer-term stuff.
They cut through complexity.
You don’t need to wait for a 50-page strategy doc to make improvements. Quick wins get you unstuck.
Our Process for Finding Quick Wins
We don’t just throw spaghetti at the wall and hope something sticks. Here’s how we identify the right quick wins for your business:
Audit your current marketing: We look at what’s working, what’s not, and where the easy improvements are hiding.
Align with your business goals: A quick win should serve a purpose. If it doesn’t move you closer to your goals, we skip it.
Prioritise based on impact vs. effort: We use an impact/effort matrix to decide what’s worth doing right now.
Test, measure, adapt: Once implemented, we monitor performance and adjust as needed.
Quick Wins vs. Long-Term Strategy
Some agencies are either/or - they do long-term strategy or they chase short-term wins.
At Agilita, we do both. That’s the whole point of being agile. Quick wins give us momentum and immediate gains. Strategic projects give you sustainable, scalable growth.
You shouldn’t have to choose. You should be able to launch a local ad this week and build out a long-term content plan.
What Might Your Quick Wins Look Like?
Let’s say you’re a service business in West Yorkshire. Some potential quick wins we might explore:
Creating a hyper-local landing page for “Plumbing Services in Huddersfield”
Updating your meta descriptions to boost click-through rates
Adding reviews and testimonials to key pages
Running a Facebook ad to promote a time-sensitive offer
Tidying up your technical SEO
Each one gets you closer to more traffic, more leads, and more sales - with minimal delay.
Final Thoughts
Quick wins are about doing the right things, right now. They’re not shortcuts or gimmicks - they’re smart, focused actions that drive results while the bigger pieces fall into place.
At Agilita, we don’t believe in waiting six months to get moving. We believe in acting fast, learning quickly, and adapting constantly.
If your marketing feels like it’s stuck in neutral - or worse, going backwards - it’s time to shift gears.
Want us to find your first set of quick wins? Let’s get started.
