Strategy & Audit
Clarity first. Then action.
An agile strategy that sets a clear goal, picks the next best move and proves progress quickly.
Agilita Digital builds practical marketing strategy for established businesses.
We align SEO, paid media, content, email marketing and brand so everything pulls in the same direction.
This suits Automotive, eCommerce, Renewable Energy and Trades businesses, and works just as well for other sectors that value straight talking.
What the strategy and audit cover
Every plan starts with a structured review that finds the real levers for growth.
Tracking and Truth
We make sure numbers can be trusted. GA4, tags, UTMs, call tracking and CRM hand-off are checked so enquiry, revenue and cost per result are measured properly.
Channels and Role Clarity
We define what SEO, PPC on Google and Microsoft, paid social and email should each do for you, and what they shouldn’t. Budgets back the channels that prove it.
Demand and Competition
Search patterns, seasonality and the paid landscape show where there’s realistic demand. We look at who you compete with, where they win and where there’s room to move.
Messaging and Proof
Proposition, benefits, objections and evidence are tightened so the story is clear. Reviews, accreditations and case content are put to work.
Pages and Journeys
We identify the pages that should carry the weight, where intent isn’t matched, and where friction lives. Navigation, headings, proof and calls to action are reviewed so people can choose with confidence.
Lead Handling and Operations
We look beyond marketing. Response times, routing, follow-up rules and simple CRM hygiene often lift conversion without more spend.
Channel specific strategy
If one area needs attention first, start here. Each link opens a short, practical plan you can act on.
SEO Strategy & Audit
Technical health, indexation, on-page structure, internal linking, local setup and schema. We prioritise fixes and opportunities that lift visibility and qualified traffic.
PPC Strategy & Audit
Account structure, query control, budgets and tracking set up cleanly. Search, Shopping and Performance Max are used where they make sense. Landing pages matched to intent, so spend backs what works.
Email Strategy & Audit
List health, segmentation, automation and revenue tracking. Flows that welcome, follow up and retain without over-sending. Clear view of what each message contributes.
Content Strategy & Audit
Coverage mapped to demand. Duplicate and thin pages cleaned up. Categories, services and guides shaped so people can choose with confidence and search engines understand the value.
Social Media Strategy & Audit
A strategy-first review of paid and organic. We assess audiences, objectives, setup, tracking and creative, then set a practical plan with channels, campaigns, budgets and measurement. If social is not the channel for your goal, we say so.
Beyond Marketing
We also look at the business around the marketing.
Lead routing, response times, quote process, CRM hygiene and simple operational steps often lift conversion without more spend.
We’ll flag pricing clarity, service tiers, availability signals and aftersales touchpoints where they affect results.
If changes outside marketing will move your goal faster, we’ll recommend them.
How We Work
We agree on the outcome, prioritise the changes most likely to move it, put those live, measure what happened, then improve again.
Short cycles. Clear owners. No bloated documents.
You see what went live, what changed and what’s next.
Two Ways To Work Together
Strategy-led delivery
We plan the strategy, we run it, we report on it. Your team inputs where it makes sense. We handle the rest and keep the momentum.
Advisory Strategy
You keep delivery in-house. We set the strategy with you, review work at a regular cadence and report against the measures that matter.
What you get and why it works.
You get a clear outcome and the metrics that matter. We turn that into a short, prioritised strategy with owners and timings. The audit provides the evidence behind the plan. It sets roles for SEO, paid media, content and email, highlights the pages that should carry the weight, and outlines a first block of activity with the briefs you need to start.
Tracking is checked and fixed so reports match reality. GA4, tags, UTMs, call tracking and CRM handover are brought into line during the audit. You then get a simple view of progress with weekly updates and a monthly review that shows what went live, what changed, and what is next.
It works because we move in short cycles and base decisions on evidence. Channels pull in the same direction, budgets shift toward what proves value, and busywork is cut.
We also look beyond marketing, where it affects results. Lead routing, response times, quote process and CRM hygiene often lift conversion without extra spend.
Unlike some agencies, we don’t chase vanity metrics. We track outcomes you recognise, like qualified enquiries, booked work, orders, revenue and cost per result, and we keep improving against those.
Want a digital marketing strategy which generates results?
If a lack of direction or poorly performing channels are costing you time and money, then we want to help you.
Tell us more using the form, and we’ll get back to you as soon as we can.
Rather have a chat?
Give us a call or book a time for us to call you back when it suits you.