PPC

PPC that’s built to find the right customers, prove what’s working and stop wasting budget.

We run paid search on Google Ads and Microsoft Ads for established UK businesses.

We test, measure and move spend to the ad groups, keywords and locations that actually deliver enquiries, sales or stock.

No mystery, no “set and forget”.

Google Ads

If you’re looking for a Google Ads agency to rebuild an account or take it over, we can structure it so you can actually see what’s working.

We build campaigns around what you sell and where you sell it. Search, Shopping and Performance Max are used when they earn their place. Brand is kept separate from generic so you can see the real cost of winning new business. Irrelevant terms get put on a negative keyword list. Location, extensions and schedules match how you actually work. Tracking is set so you can see which clicks turned into calls, forms or orders.

This suits car and motorcycle dealerships, eCommerce stores, renewables and trades businesses that want Google Ads management they can understand and that ties back to real enquiries.

Screenshot of a Google search results page for the term 'trainers'. The top section shows sponsored products, primarily various styles of sneakers and athletic shoes from brands such as Adidas, New Balance, and Adidas, with prices and discounts. Below are sponsored search results for sports training gear and shoes from brands like Nike, JD Sports, and Sports Direct. The bottom section features additional sneaker options with prices and discounts. The interface includes navigation options, search bar, and user account sign-in button.

Microsoft Ads

Microsoft Ads often get ignored, but in your sectors, it can be a good extra source of high-intent traffic.

We handle Microsoft Ads in the same way as our Google Ads management, so you get one joined-up paid search advertising agency looking at both platforms.

We don’t just copy Google and hope.

We test on Microsoft Ads properly, adjust bids and match types for the audience there, and keep an eye on cost per enquiry so it earns its place alongside Google.

When it works, it normally does so at a sensible CPC, which makes your overall PPC more efficient.

Screenshot of a Bing search results page for trainers or sneakers, displays various styles of athletic shoes with their prices and options to buy.

Commercially focused.

PPC only makes sense if it makes money.

We look past clicks and CTR to the numbers you actually care about. That’s usually cost per qualified enquiry, cost per sale or, for eCommerce, profit on ad spend instead of just revenue on ad spend. If tracking can’t show that, we fix the tracking first. If a campaign still can’t prove its value, it doesn’t stay live.

This is why businesses come to us as their PPC agency.

They want to see what they spent, what came back, and whether it was worth it, not some pretty report.