Church’s Performance Cars
Helping a specialist performance dealer generate 1000+ high-intent seller enquiries in 12 months through focused acquisition activity.
The Client
Church’s Performance Cars is an independent performance car and motorcycle dealer based in Loxwood, West Sussex.
The business has built a strong reputation over the last two decades for clean, low-mileage, well-looked-after stock. They’re selective about what they buy, whether that’s a superbike, prestige SUV or performance car. Condition, ownership history and overall quality matter far more than simply filling the forecourt.
That made the quality of “Sell Your Vehicle” enquiries hugely important from the start.
The Brief
Church’s approached Agilita Digital after becoming frustrated with the quality of seller enquiries coming through previous marketing activity.
Too many of the leads were generic, with vehicles that simply did not fit the kind of stock Church’s actively wants to buy and retail. The digital journey also did very little to reflect how the business actually acquires vehicles. Someone looking to sell a Ducati Panigale, Audi RS4 or BMW M bike was effectively being pushed through the same generic enquiry process as everyone else.
The business needed a more focused acquisition setup built around the kinds of vehicles it genuinely wanted to source.
There was also very little visibility around what was actually working. Spend was going out, enquiries were coming in, but there was limited understanding around which searches, campaigns and landing pages were producing commercially valuable opportunities.
Building a more focused acquisition journey
The first step was restructuring the acquisition journey around manufacturer and model intent.
We worked alongside Church’s existing web partner to create dedicated “Sell Your…” pages focused around the makes and models the dealership actively wanted to buy. The aim was to improve the overall relevance of the landing experience based on what the user was actually searching for.
Someone searching “sell my Ducati” landed on a Ducati-focused page. Someone searching “sell my BMW M3” or “sell my Audi RS4” was taken to content built specifically around those vehicles and the kinds of stock Church’s regularly sources.
At the same time, Google Ads activity was rebuilt around tightly themed manufacturer and model-level searches, cutting out much of the broader untargeted traffic that often creates noise for specialist dealers.
The strategy itself was not particularly complicated. The focus was on making the search, advert and landing experience feel properly aligned from start to finish.
SEO and Paid Media working together
Once the new pages were live, both paid and organic visibility started moving in the right direction.
The manufacturer pages began picking up relevant organic searches alongside the paid activity, creating a second stream of seller enquiries beyond Google Ads alone.
By the end of 2025, “Sell Your Vehicle” enquiries had increased from 212 in 2024 to more than 560.
Motorcycle acquisition in particular grew quickly. Bike seller enquiries increased by 1792%, while October 2025 alone delivered a 973% year-on-year increase in “Sell Your Vehicle” enquiries overall.
The shift was visible not just in the number of enquiries coming through, but in the quality of vehicles now entering the pipeline.
From bikes to prestige and performance cars
The early focus was largely around motorcycles, particularly performance and enthusiast bikes.
Once the acquisition model was proving itself consistently, the same approach was expanded across the car side of the business using manufacturer-specific acquisition pages, focused paid search activity and ongoing SEO improvements.
As visibility improved, Church’s began seeing a much stronger calibre of seller enquiry coming through.
Vehicles sourced through acquisition activity included:
Bentley Bentayga
Lamborghini Urus
Maserati Grecale
Audi RS4
Audi SQ8
Alpine A110
BMW M1000R
KTM 1390 Super Duke R
Triumph Bonneville Bobber
Throughout the project, the emphasis stayed on attracting owners of performance, prestige and enthusiast vehicles which fit Church’s buying profile and retail standards.
Adapting as the business evolved
Towards the end of 2025, Church’s went through a major business change following the sale of its retail dealership premises.
The business shifted towards a more trade-focused model, which naturally changed the commercial priorities behind acquisition activity. Campaigns, budgets and targeting were adjusted to reflect that shift while maintaining the same overall focus on high-quality seller enquiries.
Activity restarted in February 2026.
Between February and May 2026 alone, the strategy generated a further 400+ seller enquiries across bikes and cars, while continuing to deliver highly competitive acquisition costs across both vehicle categories.
The Results
Over the 12-month period, the strategy generated more than 1000 seller enquiries across performance cars and motorcycles.
The activity contributed towards the acquisition of dozens of vehicles, including prestige and enthusiast stock closely aligned with Church’s buying model.
Alongside the increase in enquiry volume, Church’s also gained far clearer visibility around acquisition performance itself, including where enquiries were coming from, which campaigns were producing the best opportunities and how activity was contributing commercially across both bikes and cars.
What The Client Said
“The enquiries started coming through almost immediately, but more importantly they were the right kinds of vehicles for us.
We started seeing properly looked-after bikes and performance cars coming into the pipeline, including some seriously high-value stock that we wouldn’t normally expect to see in that volume.
The whole setup feels targeted and commercially focused. We can clearly see where enquiries are coming from, what’s working and how it’s contributing to the business.”
Looking to improve stock acquisition?
If you need better seller enquiries, stronger acquisition visibility or a more focused approach to sourcing the right stock, get in touch and let’s have a conversation.
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